Former Australian Prime Minister Kevin Rudd recruits Chinese cosmetics brand internationalization
The founder of the plant doctor, Jie Yong (right), presented a gift to the 26th Prime Minister of Australia, Rudd (left).BEIJING, Beijing, December 29 (Reporter Dong Zichang) A few days ago, Australia...
The founder of the plant doctor, Jie Yong (right), presented a gift to the 26th Prime Minister of Australia, Rudd (left).
BEIJING, Beijing, December 29 (Reporter Dong Zichang) A few days ago, Australia’s 26th Prime Minister Kevin Rudd proposed a “storytelling, branding” Chinese brand international when he had breakfast with the founder of the plant doctor. The road to development.
“The transformation of Chinese products into Chinese brands is a must.” Lu Kewen said when talking about brand building, “It is a good way for outsiders to know your country and brand.”
It is understood that the raw materials of the botanical doctors mainly come from the alpine plants in Yunnan, China, which tells the "Chinese story" of Yunnan alpine plants.
Rudd said that every good Chinese brand can be a good Chinese story. China is building its own international brand and hopes that there will be more and more good Chinese brands in the world.
"Rudd is the real China Pass. His daughter opened a shop in Tmall, which is an interesting way for him to understand the Chinese market. At the same time, he also brought the Australian brand to China." Jie Yong said in an interview, hope With such an international bridge for brand internationalization, “We are currently only selling in China, but our goal is to be a world-class Chinese brand. I believe that the day when Chinese cosmetics brands are accepted by the world will not be too far away. ”